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Brand Ambassadors are trained marketers who work as extension of a consumer brand by communicating key message points, distributing event materials, gathering consumer feedback and making sure event visitors leave with a positive experience of the featured brand, product or service.
Brand Ambassadors confidently recruit new clients, demonstrate products and perform one-on-one consultations. Consulting with potential clients elevates brand awareness and contributes to daily sales numbers. Active demonstrations are one of the best ways to create an experience for the customer and allow them to become a brand advocate.
Brand Ambassadors also passionately educate store staff on key features and benefits to build staff support and ultimately drive sales.